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After six years in business, Amazon.com is still posting major losses: net loss for its latest quarter fell by 30 per cent on the previous year, but CEO Jeff Bezos tempered his profitability predictions, saying there were no "guarantees".

Sales figures for this quarter were forecast to remain flat or to rise by a maximum of 10 per cent.

The company has seen sales of books, music and video fall 12.5% compared with the same quarter last year, and up to six of the dot-com companies it carved alliances with last year have apparently now gone out of business without paying their fees.

WIth it's self-imposed profitability target rapidly drawing near (31st December) it'll be interesting to see what happens in the lead up to Christmas and whether the prices and delivery times that online sellers offer to tempt people away from the traditional form of purchasing will actually work.

Let's hope Amazon.com have a good Christmas!

To view Amazon's history click here.

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