The ruling by the European Court has banned the Tesco supermarket
chain from selling reduced-price designer goods. In a landmark case
the ruling centres on when the manufacturer loses the right to decide
how its trademarked goods are distributed.
Levi Strauss have won the case to protect the status of their clothing
as they were worried that their 'exclusiveness' could be damaged
if they are displayed next to food items!
The problem now is that other companies such as Asda, Safeway,
etc., are now likely to be left with large stocks of goods that
they can't sell (unless, of course, Levi Strauss will buy them back?).
So it seems that the prices of designer items will remain high
and affordable by a minority. What do you think, a good decision
or another classic example of rip-off Britain?
To view Tesco's history click here.