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Allders Plc was founded by Joshua Allder, in Croydon offering a wide range of fashion and household merchandise. By the late 1980's Allders Plc had eleven department stores, nine in the South, one in Hull and one in Leeds. It now operates 19 department stores and 17 'Allders at Home', edge-of-town household stores in the UK.

Allders has recently purchased four former C&A stores and has an agreement with Minerva Plc concerning their Park Place project in Croydon Town Centre. The Eltham store was sold for 5.5 million. Allders Plc was floated on the London Stock Exchange in 1993.

Allders.com was launched to reach beyond the geographical limitations imposed by physical store location. This Internet site, for a relatively small investment, allows Allders to address the widest possible UK customer base and keeps abreast of changing patterns in consumer demand. Allders has a policy of offering satisfaction guaranteed for all their customers - best price, best quality, best value...or your money back. It claims its success is built on listening and responding to the needs of its customers; that everyone in the business is trained to recognise that total customer satisfaction is their prime objective.

Allders marketing strategies such as links with Great Ormond Street Hospital, sponsorship of the Peugeot Sport Team in the National Saloon Car Cup and rigorous promotion of the Allders Account Card are employed in order to stay ahead of its competition.

Allders employs 7,100 people and has a market capitalisation of 79.6 million. In the financial year ending 30th September 2000 like-for-like sales were up by 2% from 510.6 million to 511.3 million.


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